25A: What's Next?

Venture Concept:

Existing Market:

Step One: In terms of what's next for my venture in this exact moment, I think it's necessary for me to assemble a team, whether it be the actual manufacturing team for the bike or a technical team for the manufacturing of the application itself. It's definitely necessary to speak to the University of Florida or the city of Gainseville itself to see if they'd allow for an opportunity like this to even arise. My business venture is definitely in it's beginning, baby steps and has plenty of room to grow. 

Step Two: After speaking to a few customers about the bringing of the BikeShare to the gainseville community, many of them emphasized how important it is to get approval from the school or the city, considering things like this tend to take a while to come about, and if i don't hop on it soon, I may lose my opportunity to someone who already has. 

Step Three: From here on out, in my existing market, there are a few things I need to do before get started officially. First and foremost, it's definitely very important I speak to either the city of Gainesville or the University itself in order to be granted permission to bring bikeshare to this community. As soon as I've been given permission, then I can start the process of creating a team in order to make the opportunity itself happen! I will then build my team to make the application and make the bikes themselves. After this, it may be important to begin advertising or making the campus aware of the coming service. If all this is done well, then my opportunity should be extremely successful. 

New Market:

Step One: An option of a radically different market for myself as opposed to my business to consumers, aka consumers on campuses, could be to businesses themselves, and in the example that came to my head, maybe businesses like Google. Google employees have their own "campus" that they work on in a sense, and targeting a company like Google and offering BikeShare to their employees could potentially be a great idea! 

Step Two: I honestly think my venture would create very similar value to those on Google's campus in comparison to students on UF's campus, even though if i'm being honest, those on Google's campus who needed bikes could probably just be deemed lazy because I'm sure they're not having issues with scooters, stolen bikes or parking tickets like UF students have. 

Step Three: If I'm just being totally honest, I didn't even make an attempt to contact a google employee and ask them if they'd use a bikeshare system, because i seriously didn't even know where to start nor even slightly assume anyone would answer me. I'm honestly just gonna assume they wouldn't be opposed to a cheap and convenient source of transportation. 

Step Four: After doing some research on the company and some of their campuses, I learned they do have some sources of transportation already, and they have a system very similar to bikeshare already for their employees. With this being said, this did somewhat make me feel more confident in my idea because although they already have the service, it proved it's something that could prosper as a Business to Business transaction and that I just need a new business to market to.