11A: Idea Napkin
1. YOU: My name is Kasey Geddis, I'm 19 years old, and I'm a student at the University of Florida. My talents consist of Women's Lacrosse, Cooking, Baking, and I'm great at Time Management. My aspirations in life do align with my business idea for this class. I aspire to be an entrepreneur and create a business of some kind for myself. Ideally, I'm looking to open a bakery or restaurant, but as for this class, my opportunity is a little more focused to students at the University of Florida. My business idea of bringing BikeShare to UF came about entirely because it's something I'd undoubtedly use in my life. Convenient transportation is something I don't have, and a BikeShare system would help me out in life so much.
2. What are you offering?: I'm offering the University of Florida and the city of Gainesville a BikeShare service. BikeShare is essentially a system of bikes that can be rented for short periods of time via an application. BikeShare stations are located throughout campuses and cities in their most convenient locations, and they are fairly cheap to rent. Not everyone has access to a source of transportation, especially one that they could use any day and any time, BikeShare allows for this.
3. Who are you offering it to?: My service on a large scale will be offered to the people within the city of Gainesville, but more specifically, those who don't own a car, bike or scooter and are looking for a convenient source of transportation. Those who usually walk places or take the bus are great targets, because this provides a faster method to get to locations as well as a method to do things on your own time.
4. Why do they care?: Customers would actually pay money for my product, specifically for the convenience and "cheapness" of it. BikeShare stations would be located all over the city, and if you ever needed to get somewhere in a hurry, a bike would be available for you. Renting a bike is also calculated by the time you're on it, when scanning in and out of the bike with the application, and renting per hour would be extremely cheap.
5. What are your core competencies?: There is no other form of rental transportation in the city of Gainesville. People can purchase cars, bikes or scooters for life, but with these comes the possibility of maintenance issues, parking tickets, your transportation source being stolen. People also have the option of taking the bus, but the bus doesn't always run when you need it and it's not always picking up or dropping off at your desired lcoation.
I do believe that these are all elements of my business opportunity that fit together. At first, I didn't think the "you" aspect fit together with the rest of the points as well as me in general, being that a BikeShare business was never in my initial interests or aspirations. After looking at everything a little deeper I came to realize that the "You" fits in with the rest of the elements very strongly, because I'm a customer of my own opportunity. This business opportunity plays a significant role within my own life, because I'm someone in need of convenient and cheap transportation. The rest of the elements are great additional points because they describe other key elements of my business.
2. What are you offering?: I'm offering the University of Florida and the city of Gainesville a BikeShare service. BikeShare is essentially a system of bikes that can be rented for short periods of time via an application. BikeShare stations are located throughout campuses and cities in their most convenient locations, and they are fairly cheap to rent. Not everyone has access to a source of transportation, especially one that they could use any day and any time, BikeShare allows for this.
3. Who are you offering it to?: My service on a large scale will be offered to the people within the city of Gainesville, but more specifically, those who don't own a car, bike or scooter and are looking for a convenient source of transportation. Those who usually walk places or take the bus are great targets, because this provides a faster method to get to locations as well as a method to do things on your own time.
4. Why do they care?: Customers would actually pay money for my product, specifically for the convenience and "cheapness" of it. BikeShare stations would be located all over the city, and if you ever needed to get somewhere in a hurry, a bike would be available for you. Renting a bike is also calculated by the time you're on it, when scanning in and out of the bike with the application, and renting per hour would be extremely cheap.
5. What are your core competencies?: There is no other form of rental transportation in the city of Gainesville. People can purchase cars, bikes or scooters for life, but with these comes the possibility of maintenance issues, parking tickets, your transportation source being stolen. People also have the option of taking the bus, but the bus doesn't always run when you need it and it's not always picking up or dropping off at your desired lcoation.
I do believe that these are all elements of my business opportunity that fit together. At first, I didn't think the "you" aspect fit together with the rest of the points as well as me in general, being that a BikeShare business was never in my initial interests or aspirations. After looking at everything a little deeper I came to realize that the "You" fits in with the rest of the elements very strongly, because I'm a customer of my own opportunity. This business opportunity plays a significant role within my own life, because I'm someone in need of convenient and cheap transportation. The rest of the elements are great additional points because they describe other key elements of my business.
Hello Kasey, as well as you, I would like to create a business myself and create a work environment around it since it would be great to work in my original idea. On the other hand, I truly believe that all elements fit together with your idea of BikeShare since its a great idea. However, maybe one of the potential weaknesses this idea could have is once this project is stablished and becomes very popular for students, I think there won't be enough bikes for everyone who would like to rent one. But at least something is better than nothing right! Again, good job on your post.
ReplyDeleteKasey, you did an excellent job explaining your elements and how they all fit together. I believe that your opportunity will expand and be prosperous since the demand for this service will be massive and there is no really any competition for such. The only problem you might encounter with is that other people will try to copy your idea which can bring your revenue down. I think you must develop your service to be unique so other people won't be able to copy it.
ReplyDeleteI agree with your analyses of who your market is. I agree that most of your market will be people without transportation. However, I certainly can see people that own a car and a means of getting around still wanting to utilize your business. If someone just wanted to get some supersize or a scenic trip this could also suit them. Again, nice work!
ReplyDelete