3A: Your Entrepreneurship Story

Out of all the entrepreneurship experiences I've been exposed to in my lifetime, there is unquestionably one that stands out in my mind, and has shaped me into who I am today. 

I've been playing lacrosse for the past 12 years of my life. Lacrosse has been a part of me for as long as I can remember, and I owe this all to my Dad. I've played under my Dad's coaching for many years, and learned so much from him. When I was in Middle School, I fell in love with the idea of spreading the game of lacrosse. I wanted it to become bigger in South Florida, being it has just started to trickle throughout the state. As a 7th grader with Summer coming up around the corner, my Dad suggested the idea of starting my own lacrosse camp. My Dad is an entrepreneur himself, running multiple businesses, and I had always had the entrepreneurship mindset in my blood. At the time, the idea of running my own lacrosse camp seemed like the coolest thing in the entire world, especially the idea of making $100 per camper for the week (my middle schooler mind couldn't comprehend what it would be like to have anything more than $500 in my pocket). That first year started off small, with a total of 12 campers, some special guests with the help of my dad, and some small prizes I gave out at the end of the week. With this first Summer, I began to grow my small town camp into my own business. Soon enough, Lax Attack Lacrosse Camp was born. I began holding several sessions, Winter Sessions, 3 Summers Sessions, and Sessions for Boys & Girls Separately. I started working with companies like Lax Gear, LuLuLax, UnderArmour & Brine to supply prizes to my campers as marketing tools. A 12 kid camp grew into a sizebale 50-60 kids per sessions, with guest appearances from well known lacrosse players like Casey Powell. After running Lax Attack Lacrosse camp for 5 years, my entrepreneurship blood had become me, and I realized that is truly the path I want to continue on. 

I gotta be honest, I enrolled in ENT3003 because it was on the electives list, and yeah, electives are required, but I chose this class specifically because this is what I am. I can't wait to learn from the professor, hearing his perspective on different entrepreneurs, how they've failed, how others have succeeded. I truly look forward to all this class has to bring. 
 

Comments

  1. Hi Kasey – I just wanted to let you know that your entrepreneurial story is awesome! It is so awesome that you were already able to have a successful business before starting school. It was a smart play to partner with merchandise companies for marketing as well. I definitely would have gone to LaxAttack! I hope that you learn what you’re looking for in this course – even though it seems like you’re already a great entrepreneur! Good Luck!

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  2. Kasey, it's outstanding how your camper of 12 kids quadrupled in a period of 5 years. In addition, adding different well known brands and players was a great marketing way to attract more kids. my feedback or what maybe you forgot to mention is how much help exactly did you get from your dad and other people. did you have employees, or it was only you or your dad? overall, great entrepreneurship story.

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